Your business needs 3 things – traffic, conversion and sales. Together they are the engine for your business 

 March 24, 2023

By  Robin Tindall

Picture your business! You, ambitious entrepreneur, tirelessly working day and night to make it a success. But there’s one thing you need to remember: your business engine doesn’t run on dreams and hard work alone. There’s a certain trifecta of ingredients that can make your business go from aspiration to reality: traffic, conversion, and sales.

Ignite Your Business: Traffic

Speaking of which, let’s start with the first one: traffic. Think of traffic as gasoline for your business engine. The more you can get, the more you can make your engine run hot. Of course, isn’t it better to have that gasoline sitting inside a gas tank? That’s where content marketing and SEO come into play. When done right, they help you create content or optimize the one you have and make sure the right people are finding your business.

Convert That Traffic to Leads

Now, let’s look at the second component: conversion. If you’re getting good traffic to your site, but people don’t stay long enough to explore or buy, your leads tank will be empty. Thankfully, there are ways to drive website traffic and persuade them to take desired actions. This is where you really need to pay attention and make sure the website design and user experience are on point.

Convert Leads to Sales

Finally, the last component of your business engine is sales. Once you’ve reached the point where you properly measure lead conversion, it’s time to focus on sales. With inbound marketing and an effective customer relationship management process, you can start turning those leads into real customers and sales.

Keep the ‘Engine’ of Your Business Running Smoothly

Now that you know the three crucial elements of your business engine, the next step is to maintain them. It’s important to review data, measure key performance indicators, and adjust your strategy accordingly. Regular maintenance is essential to keep your business running smoothly and drive it to success.

To sum up: traffic, conversion, and sales are essential components of your business engine. Making sure they work together in harmony can make sure your business runs perfectly and achieves success. So, don your entrepreneurial caps and get ready to take your business to the next level!

Robin Tindall

Hi! I love helping busy entrepreneurs create scalable marketing solutions that bring business success. I am that rare combo of marketing strategist and marketing tech geek. I guess that means I can design the strategy and implement the tech to execute. I like to build things that work for me while I am out playing on the ocean. Plus dogs, love dogs.

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